1 pattern that slows down every business growth
Being obsessed with the best tactics and forget about the strategy.
e.g.:
A potential customer DM you after a specific post on LinkedIn or after a new resource you just launched.
This doesn’t mean that a particular piece of content did all the work.
So resist the temptation to replicate it as much as possible and audit your strategy from the last 1-3 months.
That piece of content was “the aha moment” but there were probably tens of other touchpoints.
Without those, everything could fall apart. So double down on the strategy, not on a particular tactic.
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