Interesting B2B buyers study by Gartner
79% of B2B buyers consume 3-5 pieces of content before talking to sales.
— according to a study by Gartner.
This means if your strategy is to cold email 100,000 people and hope they will reach out at some point…
You’re already losing.
The strategy you should adopt has to incorporate the demand gen framework:
Educate prospects with content and nurture them to stay top of mind.
That’s how you create and capture demand.
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