The secondary offer(s) — why your business needs it
A lot of B2B companies are missing revenue opportunities because they don’t have a Secondary Offer.
This offer isn’t about getting you the most revenue, but more to prove how good your company is — in an affordable way.
The most common Secondary Offer is the consulting services provided by service providers.
You could still fix a problem they are facing, but the entry barrier is way lower in terms of pricing.
That’s “your vehicle” to build trust and move them from your secondary offer to your primary offer.
Trust is what makes someone pay $100 or $10,000 — build it first, charge more later.
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