2 reasons why everyone is buying things

Accept it or not, you’re buying things because of 2 reasons:

You have a need or you’re “baited” with an offer.

Now, let’s break each one and see how “it works”:

1. You have a need

I think here it’s pretty clear.

You need more organic traffic → you look for SEO services.

The way you choose a provider is influenced 99% by trust.

Price is a factor, of course, but if don’t trust them… you’ll never pay not even $100.

2. You’re “baited” with an offer

Here is the “juiciness”.

You don’t need SEO services → but you try because of a free audit.

The reason you say “Yes” is 50-80% because of trust and 20-50% because of the offer.

Automatically a good offer reduces the level of trust needed, and you can use the offer to build the trust needed to sell more.

Smart, huh?