How to get more clients from your marketing efforts

It doesn’t matter what activities you’re doing to get clients for your business.

It can be content, outreach, SEO, ads, or whatever. You can get more from them – I’m 100% confident about it.

And I can say that with a reason: most of the B2B companies I talked with were at least decent at execution.

I mean, of course, there’s always room for improvement, but with the information available today and also the support you can access, it’s difficult to screw everything.

So… the problem isn’t there!

The problem is what you’re selling through the activities you’re doing. And again based on my experience, most companies sell the same thing:

A service.

“We can help with [X], book a call with us if you’re interested”.

Different words, but the message is the same. Every company says how cool they are, who they worked with, etc.

You know the story.

This is what makes potential clients look at all companies through the same lenses. And when that happens, everything becomes difficult as hell.

Potential clients don’t have a clear reason why they should choose your company vs others. Trust me, this is the worst thing that can happen to a business.

To escape this hell, you need to stop selling a service that will never stand out.

And start selling an offer.

Or ideally, a set of offers – some of them will reduce friction to get more clients, while some of them will deliver more value to increase revenue.

I call this approach High-Demand Offers™. Each interaction increases the ‘demand’ for the next offer.

It’s the proprietary framework we built at Demand Hive and have been using to help B2B founders get more clients from their marketing efforts.

If you want to build your own set of offers, here’s the 1 key thing to start with:

Find a way to deliver value with the lowest friction possible.

This will get you more people to say ‘YES’ with ease. Then it’s all about increasing the amount of value in exchange for money.

And the sweet thing is the friction remains lower when implementing this process.

It’s easier to go from 0 → 1 → 2 → 3 vs going from 0 → 3.

High-Demand Offers™ makes the entry point from 0 → 1 a piece of cake. Then it creates demand to go from 1 → 2 and so on.

Everything becomes easier to achieve from the client’s POV.

When this happens = more conversations, more leads, more clients.

The “classic way” makes going from 0 → 3 very difficult, taking a lot of time, effort, and so on.

The higher the friction is, the lower the results are.