Why you struggle to generate leads and how to fix this

I constantly talk with founders to understand how they sell their services and how they generate leads.

And I noticed something:

There are businesses with bad offers – and it’s pretty clear why they struggle to generate leads and convert them into clients.

And there are businesses with great offers – but still, somehow they struggle with the same thing.

At first, it was hard for me to understand why this happened.

Because they had a good promise, great results, testimonials, case studies – everything.

But then, I realized the problem isn’t the promise (or the offer), it’s the delivery process.

And that’s how I ended up creating the concept of a High-Demand Offer™ having 2 big parts:

1. Promise
2. Delivery

Because the promise might be excellent – and have all the supporting things (case studies, testimonials, etc) – but yet… struggles.

And the thing is, the delivery problem is based on something simple: They use a “take it or leave it” model.

Want this right now, have the budget, ready to commit → Great

You’re not 100% sure because of X, Y, Z → Bye

Guess what? Most of the potential clients fall into the 2nd category.

They are not 100% sure because of some minor things and with the “take it leave it” model, they just leave.

Here is where founders leave money on the table and many leads are lost.

To fix this, you need to look at how you deliver your service to a client and what their options are.

That’s why for the delivery part, a High-Demand Offer™ does the following: it adds 4 different levels of access to your service.

1. Onboarding
2. Main
3. Lite
4. Enhanced

Each with a well-defined role.

Onboarding:

More leads.

Main:

More clients.

Lite:

Higher conversion rate.

Enhanced:

Higher revenue.

So for the leads part, you need to focus on the first.

Make sure you find a way to deliver your service with the lowest friction possible to people who aren’t 100% ready to commit to the “whole thing”.

This will help you to not repel people who might become clients.

And using the Onboarding level, you can:

1. Build trust
2. Increase demand
3. Fix their X, Y, and Z

The first 2 are crucial in getting a client. The 3rd one is the same because of their “objections”.

Objections create friction. Friction means less leads and clients.

See how the Onboarding level fixes the “core problem”?

And this is it.

Work on your delivery process and you’ll see how things will change.

The tactics you’re using to get leads and your offer might be the right ones.

But if you don’t meet people where they are on their buying journey… you’ll make them leave.

It’s a big problem with an easy fix.