A proven funnel to use in 2025

The first thing I want to start with is for whom a funnel should be built.

Because contrary to what everyone thinks, it’s not for the business. It should be for the client.

The difference between a funnel built for the business and one built for the client is simple but significant:

The first one feels pushy, forcing people to do things.
The second one feels natural, giving options for the next step.

Now that we made this clear, here’s what a funnel designed for the client looks like:

(it’s a proven one – it worked for my business and it worked for my clients too)

Pre-Buy Experience → Conversion Offers → Client → Client Upgrade

Too simple?

Well, that’s how a funnel should be.

Now let’s break down each step, understand the concept behind it, and see why and how it works.

1. Pre-Buy Experience

This is where you do 2 things crucial for people to buy:

1. Build trust
2. Demonstrate expertise

2. Conversion Offers

At this stage, you simply give people an option for the next step if they want it.

3. Client

If they want it, they say ‘YES’ and become clients.

4. Client Upgrade

Some of them might want more and this is where you upgrade them.

I tried to keep everything as simple as possible because that’s how it should be.

Now, here’s how this works in real life:

In my case, the newsletter I run is a Pre-Buy Experience. By using it, I’m able to build trust and demonstrate my expertise.

From time to time, I share some offers. I give people an option for the next step if they want it.

In November for example, I shared a Conversion Offer where I said I will increase my fees from 2025 and if anyone wants my help, it’s the best moment to ask for it.

That’s exactly what happened. 2 people said a similar thing: “Sergiu, I was thinking for a while to reach out but didn’t, I think now it’s the best moment”.

They said ‘YES’ to my offer, become clients, and next week we’ll talk about doing more things together this year (the Client Upgrade).

See how simple everything was?

It wasn’t because of some black magic or tricks gurus say they have. It was simple because I used a funnel built for people.

I show them the next logical step if they want more and the ones who want… say ‘YES’.

Now the Pre-Buy Experience(s) or Conversion Offers depend from business to business. The answer isn’t necessarily a newsletter.

It can be anything.

The most important thing here is the approach. An approach that allows me and my clients to stop chasing leads every month.

Because what we do instead is:

Create opportunities
Turn them into clients
Upgrade clients

And we do all of these with 1 High-Demand Offer™ and 1 funnel. A simple and proven strategy.