How to build a landing page that converts visitors into leads

First thing first… you don’t have to actually think about the landing page.

You have to think about the people who will land on it.

Because it doesn’t matter how cool is your landing page if it’s not able to “trigger” the people who will read it.

So…

The easiest way to build a landing page like that is to list all the excuses your ICP would use not to buy:

– “I don’t have time”
– “I don’t have money”
– “I struggle with design”

Then write these on your landing page but showcase them as good things.

Something like this:

– “No need to invest more than 1 hour/week”
– “Limited by the budget? Start for free, pay as you go”
– “Don’t worry about design, our team will take care of everything”

A landing page should be built for people, not for a design magazine.

So avoid the fancy stuff, focus on the one that bring results.