First thing to do before spending any $ on ads

1. Identify 200 accounts you want to reach through paid ads

2. Break them into 4 different groups of 50 accounts

3. Create 4 angles to broadcast your message

4. Test all of them using cold emailing

Why?

Because you will spend <$200 to see what’s working and not going blind with a 5/6 figure budget.

Please don’t invest in ads if you don’t have some validation. Besides the burned money, you can “craft the wrong image”.

Just because the audience doesn’t resonate.

You don’t want that.