20 crucial growth problems you need to solve asap

You need to know:

1. Your ICP primary urgent problem
2. What have they tried to fix it
3. Their desired outcomes
4. Their excuses to justify inaction
5. Their emotions, frustrations, and fears

You need to define:

6. What are your customer segments
7. What’s the value you provide to each one
8. What impact in business those segments have
9. What’s your priority in terms of “offensive actions”

You need to understand:

10. How your competitors are positioned
11. What demand gen programs use
12. What are their service offerings
13. Who their customers are
14. How much they charge

You need to craft:

15. Your primary offer
16. Your secondary offer(s)
17. Your downgrade offer (if needed)

You need to ideate:

18. Your value proposition
19. Your core messages
20. Your keywords

These are the bare minimum to build a strategy, execute it, and start seeing the growth you want.