How I sign clients with a high converting lead magnet

I built tens of different lead magnets over the years. Some of them worked great, some of them… didn’t.

Yet, I noticed there is one type of lead magnet that “stands out” and besides working, it also gets clients.

Yes! Built it right, it gets clients in a pretty fast way.

It’s like a powerful trigger for potential clients to make them say “Yes, this might be exactly what I’m looking for”.

This is exactly what happened 2 weeks ago.

I had a basic intro call with a founder to meet each other. At some point, he asked me what I worked on recently.

I shared with him The 3GM Growth System Guide I launched last month and he was speechless.

“Sergiu, I feel like what you showed was built for me. Can we talk more about your services?”.

1 week later, we started working together.

This is the power of a high-converting lead magnet. And I truly believe this could be the only one to use.

Let’s find out “the secret”.

The secret stays in a simple formula:

Your Company x Your Process + Work x Results

Or if you’re not a math person, simply build a lead magnet that dives as deep as possible into your way of delivering results.

Think of it as a step-by-step guide from A to Z.

Here are 3 reasons why this approach is the best:

1. It provides clarity and builds trust

Your potential clients will see your process of delivering results and will know what to expect when working with you.

→ This type of transparency builds trust

2. It reduces the time to value drastically

You’ll provide value to potential clients before having them pay you, value they can only guess if they are getting from competitors.

→ This makes the decision-making process smoother

3. It shows your expertise and creates the need

Showing your process “proves” the expertise you have and also creates a need, since potential clients will get the “this is for me” feeling.

→ This creates the perfect environment for a sales call

What you saw here is what many marketers are trying to do with 10 different random tactics that don’t work.

Simply because there isn’t a clear strategy.

Before wishing you a good weekend, I want to share a simple outline you can follow for your next high-converting lead magnet.

It’s exactly the same I used for The 3GM Growth System Guide:

1. This is for you if
2. This is not for you if
3. Introduction
4. Step 1
5. Step 2
6. [..]
7. Step [X]
8. Summary
9. Proof
10. Next steps

Numbers 1 and 2 make potential clients feel from the beginning “This is for me”.

Number 3 shows them what to expect.

Numbers 4 – 7 describe the entire process.

Number 8 provides a summary of “what and why”.

Number 9 shows everything you presented.

Number 10 lets you share an offer.

Please remember:

In one way or another, your process is unique.

Turning it into a high-converting lead magnet provides an insane amount of value but also sets you apart from competitors.

You’ll become “the next logical choice”.

And who doesn’t want that?