How I repeatedly create leads and convert them

Getting results from a certain marketing or sales tactic is good. But getting them repeatedly is great.

Because when that happens, you have a system: Clear input → Clear output.

I think everyone wants that, right?

My way of repeatedly creating leads and converting them is based on my offers (not on the tactics I use).

I never overthink the channels or the tactics I use because what you have to do on LinkedIn or when sending an email is pretty clear.

The difference is made by what you put in front of potential customers, and that’s the offer.

I use 4 different types of offers for my business:

1. The Onboarding Offer

The Onboarding Offer will be different depending on the business, but its goal is always the same:

And that’s making the client say “YES”.

Because the easier it’s for the client to say “YES”, the easier it’s for you to get the lead and convert it.

If your services start from $5,000 for example, I would create an Onboarding Offer for a maximum of $1,000.

It can be a workshop, training, or anything else.

Saying “YES” to a $500 offer is easier than doing the same for a $5,000 offer.

But after the $500 offer has been delivered and the client was happy… things are changing.

The $5,000 offer will become “the next logical step”, just like that.

See how easily you can guide them to your Main Offer?

Speaking of the Main Offer:

2. The Main Offer

The name speaks for itself what this offer should be about. The offer you probably tried selling a lot until now and had mixed results with it.

This is where you want to get your clients. This is the main service you sell. Your “$5,000 offer”.

And as I said before the “trick” and the most important thing is to make the Onboarding Offer and the Main Offer highly related to each other.

Because when that happens, selling it becomes a piece of cake.

Is like having the money in your pocket, going to a dealership, and doing a test drive with your favorite car.

Buying it after, if you liked it? Without blinking.

3. The Lite Offer

I just said that selling your Main Offer is a piece of cake. And that’s true, but there’s always a but:

If your Main Offer simply exceeds the budget your client has it doesn’t matter how much they trust you or not.

They simply don’t have the money and they can’t pay for it. This is where your Lite Offer saves the day.

If you can deliver your promise in a different form and your clients want it, this might be your Lite Offer.

Assuming you’re building websites, sell only the design without the Webflow implementation (a Lite Offer).

The offer might suit the client’s budget and they will be happy with the “outcome” if they can cover that part.

(I usually suggest using the Lite Offer as a downgrade one – if the budget is an issue with the Main Offer → sell the Lite Offer)

4. The Enhanced Offer

This step is optional and it makes more or less sense depending on the business. But I’m using it for mine and wanted to break it down.

The Enhanced Offer helps you get your client past the pricing barrier of your Main Offer.

This offer works great when it’s designed like an “upgrade” or “upsell” for the Main Offer.

Some people will always look for “enhanced services” so by having one you simply make more money and give them exactly what they want.

The beauty of these 4 types of offers is they are built on how people buy services. And all of them are related to each other.

It becomes easier to get more leads and talk with prospects.
It becomes easier to sell your main service because of trust.
It becomes easier to increase revenue with enhanced services.

Work on your offers and you won’t look at generating leads and converting them the same way.

Trust me.