How to NOT define your ICP

Steven, 33 years old, college grad, entrepreneur for 3+ years.

Why?

Because this Steven may have a $50M ARR and a team of 10 content strategists.

Which means ZERO interest in hiring a content creation company.

Better do it something like this:

Steven’s primary urgent problem is to get inbound leads from their blog.

He already tried hiring some content writers but it didn’t worked.

Why? Because they won’t create the content strategy too.

And that’s something very important to them.

Also, his company MRR is somewhere between $25,000 – $40,000.

Their goal is to add $5,000+ in the next 12 months from content marketing.

Start thinking more in terms of problems and solutions.

People are paying money to solve their problems.

Identify people who have certain problems and fix those problems for them.

That’s how you’re growing.