How to use WWP to sign more clients, in 2-4 weeks

There are several methods anyone can use to get more leads or sign more clients in 1 month or less.

But none of the methods I tried and had results with were specific tactics.

The tactics… are well-known by everyone. The real strategies that bring results? Not so.

One of the strategies I use for my clients is The WWP Strategy.

What’s WWP?

WWP stands for Why We Pay – understanding why clients give you their money.

If you managed to convince 1… you can convince another 10 with ease. But only if you know their WWP and use that to your advantage.

I’ll dive straight into an example that will clarify everything:

Assume you’re the founder of a development company building MVPs for early-stage startups.

Why do you think clients would give you their money? Because you can build their MVP, of course.

Yet, most probably you would be “afraid” to use this as your main message:

“It’s not powerful enough”, “It says too little”, and so on.

So you may end up doing what many other companies building MVPs do: try to say something powerful.

To be honest I don’t know what powerful means or should mean… but I saw this over and over.

Do you know what a powerful message looks like?

“We build innovative products”.

I saw the exact message on the website of a development agency… so yes, it’s true that everyone wants to be “powerful”.

The problem is no matter how powerful or not the message is, people aren’t paying for an innovative product.

(no matter how smart they talk or want to sound like)

They pay because you are capable of solving a problem they have.

The problem? Build their MVP.

I use The WWP Strategy to understand what’s their “Why” and use that to my client’s advantage.

What you should do is find out your client’s WWP – ask them directly.

You’ll be surprised how many would say “Because you helped me build my MVP in 2 weeks” and not “Because you build innovative products”.

What they say is what matters to them – and if it matters to them, it matters to others too.

Take that thing, build an offer around it, and you’re capable of selling it a lot more in 1 month or less.