What problems does a growth strategy solve?
Here are 6 painful problems it does pretty well:
1. Lack of clarity
Imagine how would be to know exactly who should you target, how to beat competition, or what are the best channels to use to drive growth.
2. Poor leads pipeline
When you don’t have a buyer journey defined your pipeline will always underperform because it’s not aligned with the way people are buying.
3. Burned marketing budget
Growth requires more than a set of marketing tactics, that’s why a lot of the allocated marketing budget is burned because of “bad decisions”.
4. Can’t charge more
Charging more is often not possible because of a bad positioning that doesn’t give you the “unfair advantage” you need to justify your pricing.
5. Underperforming teams
It doesn’t matter if it’s about you, an employee, a freelancer, or an agency, without a clear strategy the involved team will always underperform.
6. A lot of time wasted
Think for a second about how much precious time you wasted on things you tried and didn’t worked just because there wasn’t a proper strategy.
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