5 key questions to answer about your ICP

Q1: What is their primary urgent problem?

Q2: What have they tried to fix the problem?

Q3: What are the common excuses they use to justify inaction?

Q4: What are their desired outcomes?

Q5: What are their current emotions, frustrations and fears?

Then validate the answers with your ICP and add them to your offer and entire communication.

Because remember:

People want to have their MVP ready in 30 days, not to access a stellar product design package.