A sales deck template that generated $30,000 in 90 days

In 2023 I built a sales deck that generated $30,000 in 90 days.

Here you have the exact template I used:

1: Unique selling proposition

The first thing my potential customers saw.

I wanted to make them sure from the beginning I was a good fit.

A simple framework you can use for this is:

We help {{ICP}} {{Desired Outcomes}}.

2: About

I didn’t jump straight into:

“This is the price you have to pay. Do it now!”.

I shared some information about myself, my work, and my skills.

3: The problem

So now they knew we are a good fit and also they saw I had a solid experience.

It was the time to talk about the problem they had.

But when I’m saying problem I wanted to mention the problem, the real problem, and the root of all problems.

Because they might just think that X is the problem, but in reality it could be something else.

4: The solution

What is the solution to all those problems?

This is something that can make a real difference.

Because if they were like: “Huh, this is good. This is exactly what I need”.

Then the odds would be in my favor.

5: Way of working

Great, now they also saw how I’m gonna fix those problems, but what about the way of working?

To help them have a better overview, it was covered too.

6: Sneak peek

This is an optional step because it can’t be applied to everything.

But since this sales deck was for a workshop, I could show a sneak peek of what’s inside.

So they would see “the real product in action”.

7: Outcomes

All of these are great, but what are the outcomes?

Because this is what they were looking for.

People are willing (or not) to do all of these because they want to reach something.

So make sure you’re showing this too.

8: Timeline & pricing

They probably had all the information to make a decision.

But of course, pricing and how they could pay was an important factor too.

So I showed them what’s covered, how we’re gonna work, and what’s the price they have to pay.

9: Frequently asked questions

Now they knew the price too, so I wanted to make sure I’m answering other questions they might have.

Most of them were “logistics questions”:

– What means X?
– How long does it take?
– Will I get lifetime access to it?

10: Testimonials

The last part – testimonials.

I showed them I had already done the same thing before and it worked more than great.

So they would think:

“Yep, there are all the chances this would work for me too”.

And pretty much this is it.

I also had a last slide where I asked people if there were other questions.

But in most cases, their reply was:

“No, everything was crystal clear”.