The first step in getting clients is having something meaningful to say

What does meaningful mean?

Well, definitely not ‘We are [Business Type]’.

eg: We are a web development agency

This is great for telling a friend what’s your business about.

But not to a potential client.

You know what they would value the most?

A clear outcome.

eg: Get a Webflow website live in 3 days

Something like this would:

– Trigger them deeply
– Differentiate your business
– Allow you to set your own price

If you don’t have something meaningful to say…

Everything will fall apart.

It won’t matter how much effort you put in.

Or how much money you invest.

If it’s not meaningful… you’re leaving money on the table.

Every f*cking day.