2 methods I use to turn content into new customers

1. I take advantage of my knowledge to create demand

I made my first $ online 14 years ago. I built and sold several startups. I helped tens of entrepreneurs.

Why wouldn’t I take advantage of that?

I “make my knowledge” available online (mostly as ungated content) to build trust and nurture future buyers.

→ That’s how I signed a client from LinkedIn 1.5 years ago and we’re still working together

2. I look for intent so I can do intelligent outbound

I share everything I know online. I build trust at scale. I nurture potential customers with long-form content.

Why wouldn’t I reach out to the ones ready to buy?

I always try to identify buying intent signals and then craft 1:1 ABM campaigns for those accounts.

→ That’s how I signed a $15,000 deal from my newsletter, reaching out to someone highly interested

See, content isn’t only for awareness or website traffic. It can bring new businesses too.

You just need to build the right strategy.