3-step welcome email sequence for B2B

1. Founder story

Start being “vulnerable” and share your story and how you ended up doing what you’re good at now.

→ Credibility

2. Company story

Let people know what’s your company story, why you started it, how is going on, and more “behind the scenes” stories.

→ Proof

3. Service story

Dive into what motivated you to provide that service, things you noticed, how you built it, and what’s the outcome.

→ Solution

This is how you sell without selling, just by telling some stories with a powerful impact on someone’s perception of your business.

Bonus tip → if people join your audience after getting something worth money in exchange for their email, you’ll win guaranteed*.

*either build a powerful relationship, or get a new client.